This guide is a 10-step process for developing a social marketing campaign and should be used to create the framework for a campaign before development begins.
Social Marketing Primer
Author(s): C+C
Contributed by: Communications and Social Marketing Solutions Workgroup
Publication year: No Date/N.D.
Type: Procedural/Guidance Document/Guides
Target audience: Systems Leaders and Administrators, People Responsible for Leading Implementation Efforts
Experience: Beginner
Language: English