An audience persona is a fictional profile informed by what you know about a specific audience, including community feedback, program experience, and available data. Personas help organizations better understand who they want to reach, what matters to them, how they access information, and what may influence their engagement.

This worksheet provides a simple, step-by-step approach to creating an audience persona. Through guided questions and reflection, organizations can identify audience needs, challenges, and communication preferences to develop more relevant, targeted, and effective messaging that supports their communication strategies.