This is a regional event for organizations and practitioners in HHS Regions 5 and 7 (IA, IL, IN, KS, MI, MN, MO, NE, OH, and WI).   TRAINING SCHEDULE Best Practices for Social Media and Short-Form Video Production March 17: Virtual Learning Session (Webinar) March 31: Small Group Coaching Session (optional) April 7: Drop-in Office Hour (optional follow-up to coaching sessions)   Best Practices for Websites and Measuring Marketing Performance March 18: Virtual Learning Session (Webinar) April 1: Small Group Coaching Session (optional) April 7: Drop-in Office Hour (optional follow-up to coaching sessions)   COURSE DESCRIPTIONS March 17  |  Best Practices for Social Media and Short-Form Video Production 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET This session will be hosted by marketing professionals from New Boston Creative Group (NBCG), an award-winning firm with extensive experience helping healthcare organizations reach their goals. You’ll learn effective strategies for today’s most popular social media platforms, practical tips for developing short-form videos, and tools that make these content creation processes easier and more impactful. Virtual Session Learning Objectives Participants will be able to:

• Evaluate key elements of a user-friendly website that improve audience experience and accessibility.
• Measure marketing performance using practical methods that help identify what’s working and guide future planning.
• Participate in optional small-group and office-hours sessions to receive tailored support and explore strategies specific to your organization.

March 31  |  Small Group Coaching Session – Best Practices for Social Media and Short-form Video Production 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET Attendees will be eligible to register for an optional small group coaching session with the NBCG experts. The March 31 coaching session will be reserved for those who attended the March 17 virtual learning session. This targeted session will provide opportunities to ask questions specific to your organization, receive support with your challenges, and discuss strategies and tactics with your peers and the marketing professionals. DROP-IN OFFICE HOUR April 7 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET Those who participated in the small group coaching sessions will be able to meet with the NBCG experts during their drop-in office hour on April 7. This is an optional meeting offered so attendees can ask any final questions about the marketing solutions they are planning and/or implementing. ________________   March 18  |  Best Practices for Websites and Measuring Marketing Performance 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET This session will be hosted by marketing professionals from New Boston Creative Group, an award-winning firm with extensive experience helping healthcare organizations reach their goals. You’ll learn how to ensure your website is user-friendly and provides the most value for your audience. The session will also cover how to measure marketing performance so you can understand what’s working and improve planning. Designed specifically for marketing and communications professionals in the healthcare industry, this workshop acknowledges the reality of limited bandwidth and resources and focuses on practical, achievable strategies. Virtual Session Learning Objectives Participants will be able to:

• Evaluate key elements of a user-friendly website that improve audience experience and accessibility.
• Measure marketing performance using practical methods that help identify what’s working and guide future planning.
• Participate in optional small-group and office-hours sessions to receive tailored support and explore strategies specific to your organization.

April 1  |  Small Group Coaching Session – Best Practices for Websites and Measuring Marketing Performance 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET Attendees will be eligible to register for an optional small group coaching session with the NBCG experts. The April 1 coaching session will be reserved for those who attended the March 18 virtual learning session. This targeted session will provide opportunities to ask questions specific to your organization, receive support with your challenges, and discuss strategies and tactics with your peers and the marketing professionals. DROP-IN OFFICE HOUR April 7 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET Those who participated in the small group coaching sessions will be able to meet with the NBCG experts during their drop-in office hour on April 7. This is an optional meeting offered so attendees can ask any final questions about the marketing solutions they are planning and/or implementing.

Certificate of Completion Instructions

You have completed all required steps for this event and are eligible to receive a Certificate of Completion. Please follow the steps below to generate and download your certificate. Certificates must be claimed within 30 days after support ends. Step 1: Log In On the right-hand side of this page, click the ‘Register/Enroll’ button on the right. If you’re not logged into the CMHIS website or don’t have an account, you’ll be prompted to log in. After logging in, the page will refresh, and you can click the ‘Register/Enroll’ button again to complete your enrollment. Step 2: Select “Generate a Certificate of Completion” Once logged in, click “Generate a Certificate of Completion” below. The page will refresh. Step 3: Generate and download your certificate On the right-hand side of this page, locate the “Certificate” button. Click the “Certificate” button to generate your certificate. Once generated, you may view, download, or save it for your records.