This two-part workshop was originally offered as a regional event for organizations and practitioners in HHS Regions 5 and 7 (IA, IL, IN, KS, MI, MN, MO, NE, OH, and WI). Recordings of both learning sessions are available below.

Both sessions were led by marketing professionals from New Boston Creative Group (NBCG), an award-winning firm with extensive experience helping healthcare organizations reach their goals. The workshop is designed for marketing and communications professionals in healthcare. It recognizes that bandwidth and resources are limited and focuses on practical, achievable strategies.

Session 1: Best Practices for Social Media and Short-Form Video Production

Learn effective strategies for today’s most popular social media platforms, practical tips for developing short-form videos, and tools that make content creation easier and more impactful.

Learning Objectives: Participants will be able to:

• Identify effective strategies for engaging audiences on today’s most popular social media platforms.
• Apply practical techniques for planning and producing short-form video content.
• Use tools that streamline content creation and increase its impact.

Session 2: Best Practices for Websites and Measuring Marketing Performance

Learn how to make sure your website is user-friendly and gives your audience the most value, and how to measure marketing performance so you can see what’s working and plan more effectively.

Learning Objectives: Participants will be able to:

• Evaluate key elements of a user-friendly website that improve audience experience and accessibility.
• Measure marketing performance using practical methods that help identify what’s working and guide future planning.