This is a regional event for organizations and practitioners in HHS Regions 5 and 7

(IA, IL, IN, KS, MI, MN, MO, NE, OH, and WI).

Virtual Learning Session: March 10

Small Group Coaching Sessions (optional): March 24 OR 25

All sessions will be held from 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET.

VIRTUAL LEARNING SESSION

March 10  |  CEO Session: Strategic Communications and Measuring Performance for CEOs

11:30 AM–12:30 PM CT / 12:30–1:30 PM ET

This session, led by marketing professionals from New Boston Creative Group, an award-winning firm with extensive experience supporting healthcare organizations, will help you align communications with strategic priorities and make more informed marketing decisions. You’ll learn how to use your organization’s mission, goals and existing data to guide messaging, strengthen internal alignment and support both clients and staff through clear, purposeful communication.

The session will also introduce practical frameworks for measuring marketing performance, helping you understand what’s working, where to focus resources and how to confidently plan future strategies. Designed specifically for healthcare leaders, this workshop connects high-level strategy with actionable insights.

Attendees will be eligible to register for one of two small-group sessions with NBCG experts (March 24 and 25). These smaller sessions will provide opportunities to ask questions specific to your organization, receive help with particular challenges and discuss strategies and tactics with peers and marketing professionals.

Virtual Session Learning Objectives

Participants will be able to:

• Apply their organization’s mission, goals, and existing data to develop messaging that strengthens internal alignment and supports purposeful communication.
• Identify and use practical frameworks to evaluate marketing activities.
• Develop next-step strategies for their organization.

SMALL GROUP COACHING SESSIONS

March 24 OR 25  |  Small Group Coaching Session – Strategic Communications and Measuring Performance for CEOs

11:30 AM–12:30 PM CT / 12:30–1:30 PM ET

Attendees will be eligible to register for an optional small group coaching session with the NBCG experts. These targeted sessions will provide opportunities to ask questions specific to your organization, receive support with your challenges, and discuss strategies and tactics with your peers and the marketing professionals.