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Design with a Purpose: Creating Marketing Materials that Drive Impact

Open to:Southwestern Plains

Date: November 11 @ 3:00 pm - 3:30 pm CST

Design with a Purpose is a three-part regional learning session that provides beginner-friendly strategies for creating clear, accessible, and effective communication materials.  

Designed for behavioral health providers, organizational leaders, peer organizations, and community partners, this series will help participants improve how they communicate information about their programs, services, and resources. want practical design tools they can apply right away. Each 30-minute session will focus on a different aspect of effective design, providing beginner-friendly tips and examples that participants can apply to their own materials without formal design training or dedicated communications support. 

 

The series will cover three topics: 

Session 1: Design Fundamentals 

Using visual hierarchy, layout, and typography to develop material that communicates the organization clearly. 

Session 2: Accessibility in design  

Creating more inclusive materials through accessible color choices, plain language, and readable text. 

Session 3: Designing for Communication Channels  

Adapting content and design for flyers, newsletters, social media, webpages and other formats. 

Open Office Hours

Following each session, participants are invited to a 15-minute office hours led by Communications experts Kendall Bledsoe and Victoria Kelley to discuss their organization’s communications material.

Session Dates

Wednesday, November 11 at 3-3:30 pm CT; Office hours 3:30 – 3:45 pm CT 

Wednesday, November 18 at 3 pm CT; Office hours 3:30 – 3:45 pm CT 

Wednesday, December 2 at 3 pm CT; Office hours 3:30 – 3:45 pm CT 

 

Host:

Southwestern Plains Hub

Open to:

Southwestern Plains

Event format: Virtual

Target audience(s):

Systems Leaders and Administrators|People Responsible for Leading Implementation Efforts|Individual Clinicians and Staff

Duration (hours): 1.5

Experience(s):

Beginner|Intermediate

Language(s): English