
Design with a Purpose: Creating Marketing Materials that Drive Impact
Date: November 11 @ 3:00 pm - 3:30 pm CST
Design with a Purpose is a three-part regional learning session that provides beginner-friendly strategies for creating clear, accessible, and effective communication materials.
Designed for behavioral health providers, organizational leaders, peer organizations, and community partners, this series will help participants improve how they communicate information about their programs, services, and resources. want practical design tools they can apply right away. Each 30-minute session will focus on a different aspect of effective design, providing beginner-friendly tips and examples that participants can apply to their own materials without formal design training or dedicated communications support.
The series will cover three topics:
Session 1: Design Fundamentals
Using visual hierarchy, layout, and typography to develop material that communicates the organization clearly.
Session 2: Accessibility in design
Creating more inclusive materials through accessible color choices, plain language, and readable text.
Session 3: Designing for Communication Channels
Adapting content and design for flyers, newsletters, social media, webpages and other formats.
Open Office Hours
Following each session, participants are invited to a 15-minute office hours led by Communications experts Kendall Bledsoe and Victoria Kelley to discuss their organization’s communications material.
Session Dates
Wednesday, November 11 at 3-3:30 pm CT; Office hours 3:30 – 3:45 pm CT
Wednesday, November 18 at 3 pm CT; Office hours 3:30 – 3:45 pm CT
Wednesday, December 2 at 3 pm CT; Office hours 3:30 – 3:45 pm CT
Host:
Southwestern Plains Hub
Open to:
Southwestern Plains
Event format: Virtual
Target audience(s):
Systems Leaders and Administrators|People Responsible for Leading Implementation Efforts|Individual Clinicians and Staff
Duration (hours): 1.5
Experience(s):
Beginner|Intermediate
Language(s): English