This is a regional event for organizations and practitioners in HHS Regions 5 and 7 (IA, IL, IN, KS, MI, MN, MO, NE, OH, WI).

TRAINING SCHEDULE AND DESCRIPTION

Workshops are available both March 17 and 18. Attend one or both with the same registration link.

All options below occur 11:30 AM–12:30 PM CT / 12:30–1:30 PM ET on the selected date.

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March 17:

Best Practices for Social Media and Short-Form Video Production Virtual Learning Session (Webinar)

March 31: Small Group Coaching Session* (optional). Sign up available following the March 17 webinar.

April 7: Drop-in Office Hour** (optional opportunity to ask questions, get feedback, discuss, etc.)

This session will be hosted by marketing professionals from New Boston Creative Group (NBCG), an award-winning firm with extensive experience helping healthcare organizations reach their goals. You’ll learn effective strategies for today’s most popular social media platforms, practical tips for developing short-form videos, and tools that make these content creation processes easier and more impactful.

Participants will be able to:

• Identify key features of today’s most popular social media platforms used by healthcare organizations to increase engagement and visibility.
• Utilize recommended tools that streamline content creation, scheduling, and analytics to enhance the impact and efficiency of social media campaigns.
• Participate in optional small-group and office-hours sessions to receive tailored support and explore strategies specific to your organization.

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March 18:

Best Practices for Websites and Measuring Marketing Performance Virtual Learning Session (Webinar)

April 1: Small Group Coaching Session* (optional). Sign up available following the March 18 webinar.

April 7: Drop-in Office Hour** (optional opportunity to ask questions, get feedback, discuss, etc.)

This session will be hosted by marketing professionals from New Boston Creative Group, an award-winning firm with extensive experience helping healthcare organizations reach their goals. You’ll learn how to ensure your website is user-friendly and provides the most value for your audience. The session will also cover how to measure marketing performance so you can understand what’s working and improve planning. Designed specifically for marketing and communications professionals in the healthcare industry, this workshop acknowledges the reality of limited bandwidth and resources and focuses on practical, achievable strategies.

Participants will be able to:

• Evaluate key elements of a user-friendly website that improve audience experience and accessibility.
• Measure marketing performance using practical methods that help identify what’s working and guide future planning.
• Participate in optional small-group and office-hours sessions to receive tailored support and explore strategies specific to your organization.

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*OPTIONAL SMALL GROUP COACHING: Attendees will be eligible to register for an optional small group coaching session with the NBCG experts. The March 31 coaching session will be reserved for those who attended the March 17 virtual learning session. The April 1 coaching session will be reserved for those who attended the March 18 virtual learning session. This targeted session will provide opportunities to ask questions specific to your organization, receive support with your challenges, and discuss strategies and tactics with your peers and the marketing professionals.

**DROP-IN OFFICE HOUR: Those who participated in the small group coaching sessions will be able to meet with the NBCG experts during their drop-in office hour on April 7. This is an optional meeting offered so attendees can ask any final questions about the marketing solutions they are planning and/or implementing.