This guide is for philanthropic organizations and nonprofits that want to strengthen their communications. It’s built on insights from over 80 experts, 20 in-depth interviews, and extensive research, highlighting common challenges and best practices for evaluating communication efforts.

If there’s already a communication plan in place, this guide serves as a practical tool to develop a strong evaluation strategy. It walks through the process step by step and includes an evaluation strategy worksheet to help refine and improve outreach.